Your Clients Need This One Thing To Become Obsessed With You

And no, it’s not about giving them the newest device, trending product line, or celebrity esthetician-endorsed peel (while those things can be great). The one thing your clients need from you is your actual opinions—and not recycled industry info.

As a 20-year beauty pro, sought-after consultant, and 50x published industry writer, I can tell you that this mindset is what separates struggling estheticians and beauty/wellness founders from the wildly successful ones with a 6-month waitlist: They are bold and unapologetic about their POV and preferences.

Here’s the truth: You’re not doing yourself ANY favors by blending in…and you’re definitely not attracting high-value clients.

It’s time to stop hiding what makes you different. Your opinions, your preferences, and your beliefs are what make you a standout beauty professional. So how do we do this?

Your Preferences ARE Your Brand

Your go-to products, your preferred techniques, your opinions on what works—that’s your brand right there. Stop playing it safe. When you own your approach, people can’t forget you. Why are you still hiding what makes you different? Clients desperately need guidance. They are confused, overwhelmed and getting beauty info from every direction. When they find you, will you add to their confusion or will you solve their problems with your precise protocols, product lineups and client plans. Make your approach clear and clients will come to you!

Feeling Frustrated? Use It to Your Advantage

Don’t let frustration fester—turn it into content. Share what annoys you, what needs to change. Your audience will connect with your raw honesty. What if your rants were the perfect way to bond with clients? Turn your torment into valuable advice. It not only calls out misleading marketing or terrible skincare trends, but it also offers a solution (real, sustainable, results) while creating a connection with clients who feel the same way. It shows that you care more about long-term results than quick fixes and you’ve done your research as trusted, licensed pro.

Feeling Overlooked? Speak Up to Stand Out

The beauty world is crowded as hell, but you don’t have to get lost in it. Let your voice be heard. Share your unique take on your niche and watch your perfect clients find you. Are you ready to be the one everyone’s talking about? How do you do this? Show some authority, credibility and dedication by explaining why you choose to offer proven, effective methods rather than chasing trends. It builds trust by emphasizing knowledge gained through experience and standing firm on what works, positioning you as a reliable guide.

Your Strong Opinions Are Your Superpower

You know what works and what doesn’t. Share it. Don’t hold back. When you stand firm in your beliefs, you’ll attract the clients who value your expertise. What’s stopping you from sharing what you really think? If you don’t believe in an ingredient, technology or protocol, be vocal about it. Not a fan of a certain type of facial technique or popular procedure? Tell everyone why. There is no need to keep your beliefs behind the curtain. You will connect more quickly and strongly with dream clients who will be on the same page as you and respect your boundaries.

Turn Your Uncertainty Into Uniqueness

We all have doubt—but guess what? Your unique perspective is what’s going to pull your ideal clients to you. What if owning your quirks was the key to growing your business? It’s actually a super power to say that you are unsure about something - no one expects you to know it all. Focus on what you do know and what you do like. When you present yourself as someone who has intentially carved out a path that suits your preferences and best practices, you stand out as someone who is staying true to yourself and doing right by your clients.

Stop Waiting for Permission

You’re not going to get a golden ticket. You have to take the damn spotlight. If you have something to say, SAY IT. What’s holding you back from showing the world what you’ve got? Are you looking to speak out more? Do it. Talk about what’s on your heart in your blog, newsletter and on your socials. Want to get more press attention? Give your two cents to an article or get on a podcast? Get into the mindset that your opinions are necessary in today’s saturated beauty market. Consumers (and your future clients) are desperately looking for someone to give them clarity and solve their problems. Take the microphone and make a splash, no one is coming to shine the spotlight on you, you have to make your own!

The beauty industry doesn’t need another “good” beauty pro. It needs YOU—the real, unapologetic expert. Are you ready to shine and be more well-known? I have a free guide that outlines exactly what I did to get published over 50X in such places as Newbeauty, Redbook, Mindbodygreen and Fortune. Grab it here! xo