Turn Your Spa Expertise Into Authority, Revenue and Recognition

You've mastered your craft. Now let's make sure the world knows it.

Whether you need rapid-fire coaching, team training, or press visibility - I've got the plan and credentials to take you there.

Elizabeth M. Donat

Visibility, Confidence & Client Experience.

Spa Industry Coach, 20-Year Pro & 50X Published Industry Writer

My mission is to help beauty, spa, and wellness businesses become unforgettable by making their presence, team performance, and public voice unmissable.

With over 20 years in esthetics, medical aesthetics, and luxury spa leadership, I help businesses increase client retention, rebooking rates, and press visibility.

My coaching method teaches your team to hold emotional energy, communicate with clarity, and reflect the premium standard your brand promises.

I’ve taught estheticians, injectors, and spa leaders how to turn everyday services into lasting impressions that lead to rebooking, referrals, retail sales, retention, and media attention. Success isn’t just about being the best - it’s about being seen, remembered, and referred. That’s what I’ll help you do.

Learn more about Elizabeth

Three Powerful Ways to Work Together for More Visibility, Confidence and an Elevated Client Experience.

The Press & PR On-Demand Course for Beauty Pros

A self-paced course that teaches beauty, wellness and spa pros how to get quoted, build thought leadership, write articles, and master the media game, without hiring a publicist.

Learn More About the Course
In-Spa Coaching for Luxury Spas and Medspas

On-site team training to improve client communication, upsells, retention, and emotional presence. For spas and medspas that want lasting results.

Learn More About In-Spa Coaching
Coming Soon: Powerline 1:1 Voice Note Coaching

2 or 5-day voice note access. Instant expert insight to shift your mindset, your message and your business momentum. You speak and I strategize - on your time.

Coming Soon! Powerline 1:1 Coaching

Elizabeth Has Been Seen In:

Here’s the hard truth:

There’s a Hidden Revenue Leak in Luxury Spas, Med Spas, and Wellness Brands - and It’s Not What You Think

It’s not your skincare line.

It’s not your service menu.

It’s not your pricing.

It’s the emotional presence, confidence, and communication of your client-facing team.
It’s the lack of founder confidence and visibility.
It’s the missed opportunities to get press, be quoted, and position yourself as the go-to expert.

Clients return because of how the experience made them feel.

Journalists quote pros who know how to pitch with clarity and confidence.

New business flows when your presence is strong both in the treatment room and in the media.

Do Any Of These Sound Like You?

As An Esthetician, Spa Owner, Wellness Professional Or Medical Aesthetic Provider, You’ve Worked Hard To Build Your Business. But Your Success Feels Limited.

You Feel Uncomfortable With Self-Promotion, Worrying It Might Come Off As Salesy Or Self-Centered.

You’re Passionate About Your Services. However, No Matter How Many Hours You Spend Perfecting Your Treatments, Your Clientele Isn’t Growing And You’re Not Getting Recognized Like You Deserve.

Your services and technology are excellent- but inconsistent staff performance is costing you loyalty, reviews, and repeat business.